Early this month, Rodeo Realty partnered with Society Group PR and the Mota Group — a members-only club for cannabis creatives — to hold what they say is the first-ever “cannabis open house.”
At a $3.5 million home for sale in Los Angeles, 100 guests gathered for an event called “The Greenleaf Cannabis Laboratory.” The open-house event featured cannabis-infused chocolates, gummies, and other edibles, kombucha cocktails, vape pens, and CBD cream massages. Hemp plants and marijuana paraphernalia were staged around the home.
The house, listed by Ben Quibrera of Rodeo Realty for $3.495 million, sits on Greenleaf Street in Sherman Oaks, an affluent, family-friendly Los Angeles suburb with upscale shopping malls and manicured parks, where the median price of a home is $1.14 million.
Alexander Ali, founder and CEO of Society Group PR, which helped put on the open house, said that although recreational marijuana has been legal in Los Angeles for over a year, people are still wary of it.
“So I said, let’s brand an entire house with cannabis,” Ali told Business Insider. “We’ll put cannabis plants in the MLS photos, we’ll have a trimming open house where brokers can get up close and personal with a cannabis plant and learn how to trim and cure it. And then we’ll throw a huge party where we have a bunch of cannabis activations from all these new brands and show people the evolution of cannabis.”
On the Monday following the Friday event, Quibrera said he got an offer on the house, and now it’s in escrow.
“This cannabis and CBD open house is the tip of the iceberg for luxury real estate in Los Angeles,” Quibrera said in a press release.
According to Ali, it’s high time people see how the world of cannabis has changed in recent years.
“This isn’t bongs and tie dye,” he said. “Billions of dollars are being poured into this industry.”